_____ Is a Global Marketing Strategy That Requires Active Ownership

question 46

Multiple Choice

_____ is a global marketing strategy that requires active ownership (either a controlling interest or large minority interest) of a foreign company or overseas manufacturing or marketing facilities.

• A) Market grouping
• B) Import brokering
• C) Export subsidizing
• D) Licensing
• E) Direct investment

---

Definitions:

Semantics

The study of meaning in language, including the analysis of the meanings of words, phrases, and sentences.

Encoding

The process of converting ideas into a form that can be communicated, such as transforming thoughts into language or gestures.

Impression Management

The process by which individuals attempt to control the impressions others form of them, often in professional or social contexts.

Intimidation

The act of frightening or overawing someone, especially in order to make them do what one wants.