Kit Kat The Popular Kit Kat Chocolate Bar Was Created by Rowntree's,a

question 167

Multiple Choice

Kit Kat
The popular Kit Kat chocolate bar was created by Rowntree's,a confectionary company in the United Kingdom,in 1935.By the 1940s,Rowntree's was exporting Kit Kats to Australia,New Zealand,South Africa,and Canada.The brand further expanded in the 1970s when Rowntree created a new distribution factory in Germany to meet European demand,and established agreements to distribute the brand in the USA and Japan,through the Hershey and Fujiya companies respectively.In June 1988,Nestlé acquired Kit Kat through the purchase of Rowntree's,giving Nestlé global control over the brand-except in North America,where it is made under license by the Hershey Company.Variants in the traditional chocolate bar began to appear in the mid-1990s and have continued to develop ever since.Kit Kat Japan,in particular,has many unique flavors such as mango-flavored,cucumber,and wasabi Kit Kats.Today,Nestlé produces Kit Kat bars are produced in 21 countries and has expanded its marketplace in Japan,Russia,Turkey,and South America in addition to markets throughout Europe.
-Refer to Kit Kat.Which of the following statements about the relationship between Nestlé and The Hershey Company is probably TRUE?

• A) Hershey is not allowed to market the bars as "Kit Kats" in North America.
• B) Hershey does not need to consult Nestlé if it wants to make a unique Kit Kat flavor.
• C) Hershey and Nestlé are in a joint venture together.
• D) Hershey pays Nestlé a fee for the privilege of producing Kit Kat bars.
• E) Nestlé has not given Hershey any proprietary knowledge about Kit Kat bars.

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