Extending a Well-Known and Respected Brand Name from One Product

question 69

Multiple Choice

Extending a well-known and respected brand name from one product category to another product category is referred to as:

• A) brand stretching
• B) brand extensions
• C) brand bouncing
• D) brand transfer
• E) brand building

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Definitions:

Assessment Techniques

A variety of methods and tools used to evaluate the performance, skills, knowledge, or characteristics of individuals or systems.

Job Analyses

The process of examining and documenting the responsibilities, duties, skills, outcomes, and work environment of a particular job.

Lawsuits

Legal actions brought in court by one party against another for enforcing a right, seeking a remedy, or settling a dispute.

RJPs (Realistic Job Previews)

A technique used in human resources to give potential or new employees a realistic understanding of what a job entails before they commit to the position.