Which of the Following Statements About Reference Groups Is True

question 123

Multiple Choice

Which of the following statements about reference groups is true?

• A) Reference groups stimulate,but do not constrain,consumption behavior.
• B) Reference groups have strong influence on all brands and product purchases.
• C) A person can only belong to one reference group.
• D) Reference groups serve as information sources and influence perceptions.
• E) Understanding reference groups has not helped marketers much.

---

Definitions:

Confidence Interval

A set of values obtained from statistics of a sample which is probable to include the value of a parameter from an unknown larger population.

Cholesterol Level

The measure of cholesterol concentration in the blood, an important indicator of heart health, with high levels potentially leading to cardiovascular diseases.

Margin of Error

A statistic expressing the amount of random sampling error in a survey's results.

Confidence Interval

A range in statistics that, with a specified probability, is expected to encompass the actual value of a parameter from an unspecified population.