The Purpose of Market Segmentation Is To

question 88

Multiple Choice

The purpose of market segmentation is to:

• A) reduce the market down to a specific size that the firm can handle
• B) divide the market into equal size and profit regions for sales territories
• C) group a large number of markets together enabling a company to serve them simultaneously
• D) develop a generalized definition of the market as a whole
• E) enable the marketer to tailor marketing mixes to meet the needs of one or more specific groups

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Definitions:

Compound

A chemical entity that results from the combination of atoms from two or more different elements in a specific proportion and structure.

Molecules

Groups of two or more atoms held together by chemical bonds, constituting the smallest identifiable unit of a compound.

Intermolecular Forces

Attractive forces between molecules that affect their physical properties such as boiling point, melting point, and solubility.

Dimethyl Ether

A colorless gas used as an aerosol propellant and a clean fuel, with the formula \(CH_3OCH_3\), also known as methoxymethane.