Define Self-Concept

question 30

Essay

Define self-concept.Choose a product (i.e. ,a good,service,or idea),and use that product to illustrate how a marketer would apply the idea of self-concept to market the product.

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Definitions:

Higher Brain Functioning

Complex cognitive processes such as thinking, reasoning, memory, and learning, which are associated with the brain's cerebral cortex.

Two-Factor Theory

A theory on emotion that suggests emotions are based on physiological arousal and cognitive interpretation of that arousal.

Stimuli

External events or circumstances that evoke a response from an organism.

Feared

An emotion or feeling of apprehension or dread towards a specific object, situation, or outcome.