Which Step in the Consumer Decision-Making Process Is a Result

question 92

Multiple Choice

Which step in the consumer decision-making process is a result of an imbalance between actual and desired states?

• A) Evaluation of alternatives
• B) Want recognition
• C) Purchase
• D) Need recognition
• E) Postpurchase behavior

---

Definitions:

Monopolistic Competition

refers to a market structure where many firms sell products that are similar but not identical, each having some control over its price.

Product Differentiation

The process of distinguishing a product or service from others, to make it more attractive to a particular target market.

Barriers to Entry

Factors that make it difficult for new firms to enter an industry, such as high startup costs or strict regulations.

Monopolistically Competitive

Describes a market structure where many firms sell products that are similar but not identical.