Define Cognitive Dissonance and Describe How Can Consumers and Marketers

question 91

Essay

Define cognitive dissonance and describe how can consumers and marketers can reduce it.

Understand the concept of globalization and its effects on business competition and operations.

Clarify the meanings of prejudice and discrimination and their impact on workplace dynamics.

Recognize the importance of ethics, integrity, and ethical leadership in organizations.

Understand the concept of the glass-ceiling effect and its implications on career advancement for women and minorities.

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Definitions:

Labor Movement

The collective organization of working people developed to protect and further their rights and interests.

New Deal

A series of programs and policies implemented by President Franklin D. Roosevelt in the 1930s to counter the effects of the Great Depression.

Labor

Human effort, either physically or mentally, expended in the production of goods and services.

Rural Electrification Administration

A U.S. federal government agency created in 1935 to bring electricity to rural areas that were not served by existing utility companies, greatly improving quality of life.