Which of the Following Statements About Reference Groups Is True

question 123

Multiple Choice

Which of the following statements about reference groups is true?

• A) Reference groups stimulate,but do not constrain,consumption behavior.
• B) Reference groups have strong influence on all brands and product purchases.
• C) A person can only belong to one reference group.
• D) Reference groups serve as information sources and influence perceptions.
• E) Understanding reference groups has not helped marketers much.

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Definitions:

Certify Accuracy

To officially affirm or validate the truthfulness and correctness of information or data.

Sarbanes-Oxley Act

A federal law established in the United States in 2002 that aims to safeguard investors through the enhancement of the precision and dependability of company reports.

Outside Directors

Board members who are not part of the company's day-to-day operations, providing independent oversight and insight.

Publicly Traded

Refers to a company whose shares are available for purchase by the general public on a stock exchange.