College Decision Juan Is a Senior in High School and Is Deciding

question 71

Multiple Choice

College Decision
Juan is a senior in high school and is deciding which university to go to after he graduates.He has received several pieces of mail from local universities with information on scholarship opportunities because he has a good GPA and a high ACT score.He and his parents have visited several schools and talked to advisors regarding his chosen major,marketing.Juan is thinking about going to the local community college where all of his friends are planning to go,but his parents want him to go to a more prestigious school because they think he will get a better education there.
-Refer to College Decision.One person who Juan has seeking advice from is his guidance counselor,Mr.More,at school.Mr.More is respected by students and parents alike and knows a lot about the schools Juan is considering.Mr.More can be considered a(n) :

• A) influencer
• B) decider
• C) opinion leader
• D) gatekeeper
• E) market maven

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Definitions:

Print Advertising

A form of marketing communication that uses physically printed media, like newspapers and magazines, to reach target audiences.

Narrowcasting

A marketing strategy that targets a specific or niche audience, as opposed to broadcasting to a wider, general audience.

General-Interest Publications

Magazines, newspapers, or online content aimed at a broad audience, covering a wide range of topics rather than focusing on niche interests.

Trade Publications

Magazines, journals, or newsletters specifically designed for professionals within a certain industry, providing targeted news, research, and information.