A Market Segmentation Study Done by the University of Thessaly

question 139

True/False

A market segmentation study done by the University of Thessaly in Greece classified recreational skiers in terms of their gender,age,and income levels.The study used psychographic segmentation variables.

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Definitions:

Mean

The average of a set of numerical values, calculated by summing them together and dividing by the number of values.

Median

The middle value in a data set, which separates the higher half from the lower half of the dataset.

National Football League

A professional American football league consisting of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC).

Mean Number

The average of a set of numbers, calculated by dividing the sum of all values by the count of values.