The Purpose of Market Segmentation Is To

question 88

Multiple Choice

The purpose of market segmentation is to:

• A) reduce the market down to a specific size that the firm can handle
• B) divide the market into equal size and profit regions for sales territories
• C) group a large number of markets together enabling a company to serve them simultaneously
• D) develop a generalized definition of the market as a whole
• E) enable the marketer to tailor marketing mixes to meet the needs of one or more specific groups

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Definitions:

Inventory Value

The total cost or market value of all the goods and materials held by a company as part of its inventory at a specific point in time.

Service Level

A measure of the quality of a service provided, often defined by the percentage of customer demand met without delay.

Standard Deviation

A numerical indicator that calculates the degree of spread or deviation of a data set values from their average.

Salvage Value

The estimated residual value of an asset at the end of its useful life, reflecting what it can be sold for or its value for parts.