The Process of Market Segmentation Involves Breaking Down a Heterogeneous

question 158

Multiple Choice

The process of market segmentation involves breaking down a heterogeneous market into homogeneous and identifiable segments.If this process is carried to its extreme,then one could say that:

• A) this is the reason segmentation cannot be used by small firms
• B) all individuals have the same needs in spite of cultural differences
• C) everyone belongs to the same segment
• D) segmentation controls the demand for products
• E) every individual in the world is a market segment

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Definitions:

Painting Department

The painting department is a specific section within a manufacturing or production company responsible for painting and finishing products.

Income

Income is the financial gain earned or received by an individual or entity, typically through work, investments, or business operations.

Departments

Distinct units within an organization, each focusing on a specific area of the business or a particular line of products or services.

Calculate

To determine or ascertain by mathematical methods; compute.