Almost All Cell Phones Sold in the United States Are

question 54

Multiple Choice

Almost all cell phones sold in the United States are black or gray.Almost all cell phones sold in Europe are colorful,and very few black phones are sold.A cell phone manufacturer knowing this information could use _____ segmentation when selling its phones internationally.

• A) geographic
• B) economic
• C) demographic
• D) benefit
• E) multi-positioning

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Definitions:

Legitimate Power

A form of authority derived from a position or role that gives the holder the right to make decisions, command, and influence others.

Formal Hierarchical Authority

The clearly defined structure in an organization that dictates levels of responsibility, power, and control.

Association Power

The influence an individual or group can exert due to the connections or relationships they have.

Social Relation

The interaction and interconnectedness between individuals or entities within a society, emphasizing relationships and social structures.