Johnson Publishing Company,the World's Largest African American-Owned Publishing Company and Home

question 82

Multiple Choice

Johnson Publishing Company,the world's largest African American-owned publishing company and home of Ebony magazine,has forged an alliance with Dan River,Inc. ,to create luxury bed and bath products for the newly developed Ebony Home brand.This brand will use the strong relationship the publisher has with the African American market to sell the brand.What form of demographic segmentation will be used to market the Ebony Home brand?

• A) Geographic
• B) Income
• C) Ethnic
• D) Benefit
• E) Lifestyle

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Definitions:

Short-Term Memory

A capacity for holding a small amount of information in mind in an active, readily available state for a short period.

Auditory

Pertaining to the sense of hearing or the system responsible for processing sound.

Chunks

Units of information organized in the short-term memory, facilitating easier recall by grouping related data together.

5- To 6-Year-Old

A developmental phase where children experience rapid growth in physical, cognitive, and social skills, often starting formal education.