Zatarains Offers Packaged Spice Mixes for Jambalaya,gumbo,and Red Beans and Rice.Consumers

question 83

Multiple Choice

Zatarains offers packaged spice mixes for jambalaya,gumbo,and red beans and rice.Consumers can buy the product in the store,so Zatarains sells individual household-size packages to resellers.It also sells institutional-size packages to military bases,schools,restaurants,and other large organizations.The marketers of Zatarains would most likely segment the business market according to:

• A) company characteristics
• B) the buying process
• C) financial terms
• D) customer relationship objectives
• E) length of distribution channel

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Definitions:

Achievement Motivation

The drive to excel, achieve in relation to a set of standards, strive to succeed, and take pride in accomplishments.

Career Development

The progression and growth in one's professional life, including job advancement, skill acquisition, and achieving personal career goals.

Expectancies

refer to beliefs or anticipation about the likelihood that certain behaviors will achieve specific outcomes or that future events will unfold in particular ways.

Values

Core beliefs or principles that guide an individual's behavior and decision-making, reflecting what is important in their life.