Modern Bride Is a Publication That Contains Articles and Lots

question 75

Multiple Choice

Modern Bride is a publication that contains articles and lots of ads for the bride-to-be.Many young women consult this magazine as they plan their special day.The segmentation base used to define the publication's target market is based on _____ variables.

• A) geodemographic
• B) geographic
• C) family life-cycle
• D) lifestyle
• E) psychographic

---

Definitions:

Aggregate Planning

A process by which a company determines optimal levels of capacity, production, subcontracting, inventory, stockouts, and even pricing, over a specified time period.

Ending Inventory

The value of goods available for sale at the end of an accounting period.

Stockouts

Occur when an item is not available for sale or use due to insufficient stock levels, potentially leading to lost sales or production delays.

Aggregate Planning

The method of creating, examining, and upkeeping an initial, rough timetable of a company's entire operations.