NASCAR Racing Fans Are Some of the Most Diverse and Loyal

question 163

Multiple Choice

NASCAR racing fans are some of the most diverse and loyal fans in the world.They will stand in the pouring rain,the freezing cold,or the blistering heat for hours to shake the hand and get the autograph of a NASCAR super driver.These fans are not concentrated in any one area,but are dispersed throughout the United States.A Web site designed to market NASCAR memorabilia would be most likely to be successful if it used _____ segmentation to determine its target market.

• A) demographic
• B) psychographic
• C) geodemographic
• D) usage rate
• E) family life cycle

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Definitions:

Emotional Intelligence

The capacity to be aware of, control, and express one's emotions, and to handle interpersonal relationships judiciously and empathetically.

Career Success

The achievement of personal and professional objectives, often measured by advancements in employment, income, or personal satisfaction.

Perceived Organizational Support

Employees' beliefs about how much their organization values their contributions and cares about their well-being.

Sense of Support

The perception or feeling that one is supported by others, especially in a social or emotional context.