What Is the Moderator's Role in Online Focus Groups

question 153

Multiple Choice

What is the moderator's role in online focus groups?

• A) To limit discussion to closed-ended questions
• B) To provide freestyle screen dialogue including text,instructions,and probes
• C) To make sure costs remain relatively low
• D) To act as a data-mining engineer
• E) To let respondents control the discussion

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Definitions:

Total Cost

The total expenses involved in creating goods or services, encompassing both constant and fluctuating costs.

Perfectly Competitive Firm

A business that operates in a perfectly competitive market, where it is a price taker due to the presence of many sellers offering homogeneous products.

Marginal Cost

The cost incurred by producing one more unit of a good or service.

Marginal Revenue

The increase in revenue that results from the sale of one additional unit of a product or service.