Magazines Like Martha Stewart Living,Better Homes & Gardens,and Other Magazines

question 144

Multiple Choice

Magazines like Martha Stewart Living,Better Homes & Gardens,and other magazines targeted to people who are interested in improving their personal spaces rely on _____ segmentation.

• A) psychographic
• B) demographic
• C) usage rate
• D) geodemographic
• E) family life cycle

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Definitions:

Sellers and Buyers

Parties engaged in the exchange of goods or services for payment in a marketplace.

Tender

An offer by a party in a contract to perform, along with being ready, willing, and able to perform, a duty outlined in that contract.

Conforming Goods

Goods that meet the specifications and quality standards outlined in a purchase contract.

Course of Dealing

The behavior and pattern of actions between parties that establishes a common basis for understanding their conduct in executing agreements.