Choice Homes,Inc

question 178

Multiple Choice

Choice Homes,Inc. ,based in Texas,built its reputation by building high-quality new homes,often at prices less than "used" ones.Choice Homes used mass-purchasing power,innovative high-tech communications among employees to coordinate the building process,and other entrepreneurial strategies to hold costs down.Its homes are primarily targeted at first-time homeowners-to-be in an effort to get people out of apartments so they can experience the "American Dream" of home ownership for the same price as rent.Choice Homes later developed the "Choice Classic" brand name for higher-end homes targeted at wealthier dual-income couples.The Choice Classic name was designed to capitalize on the reputation of Choice Homes,especially for current Choice home owners who are ready to "move up" to a larger home.Recently,Choice Homes started a third line of homes called "Reflections," which are expensive,custom-designed homes located in exclusive,prestigious neighborhoods.
-Refer to Choice Homes,Inc.Kurt McKinney has just received a large inheritance and wants to have his "dream" home built.He knows exactly the architectural design he wants.He wants a particular Reflections home.The type of consumer product he wishes to buy is best classified as a(n) :

• A) shopping product
• B) convenience product
• C) nondurable good
• D) specialty product
• E) unsought product

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Definitions:

General Knowledge

A broad range of facts, concepts, and information about various subjects that are not specialized but are known by many people.

Recognition

A measure of memory in which the person need only identify items previously learned, as on a multiple-choice test.

Recall

A measure of memory in which the person must retrieve information learned earlier, as on a fill-in-the-blank test.

Memory

The faculty by which the mind stores and remembers information.