After Selecting a Market for Study and Choosing Bases for Segmenting

question 119

Multiple Choice

After selecting a market for study and choosing bases for segmenting that market,marketer must select the segmentation _____,which identify the specific segmentation variables to use.

• A) descriptors
• B) matrices
• C) narratives
• D) variations
• E) networks

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Definitions:

Least Important

A term typically used in prioritization or evaluation contexts, indicating the item with the lowest priority or significance in a given list or comparison.

Great Person Approach

A theory suggesting that history is shaped by the actions of great leaders or exceptionally talented individuals with innate qualities of leadership.

Political Leaders

Individuals who hold positions of power in government organizations and are responsible for setting and implementing policies and decision-making.

Trait Approach

A perspective in leadership studies that identifies specific qualities or characteristics that distinguish leaders from non-leaders.