When a Product Name Becomes Generic

question 13

Multiple Choice

When a product name becomes generic:

• A) the firm must use black-and-white packaging
• B) competitors are prohibited by law from using the trademark
• C) the price will have to drop to appeal to lower-income consumers
• D) the product name is no longer recognized as the exclusive property of one firm
• E) a firm can reapply for exclusive trademark protection at the U.S.Patent Office

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Definitions:

Cross-cultural study

Research that compares cultural groups on some psychological variable of interest to understand cultural influences on human behavior and attitudes.

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The incidence or frequency of death within a population over a specified period.

Anthropologists

Scientists who study human behavior, cultures, societies, and biological characteristics across time and space.

Letters to the editor

Written communications from readers to the editors of a publication, often including comments, criticisms, or suggestions.