Examlex
The debate over gay marriages is causing a great deal of furor,but it has done little to deplete the importance of the affluent gay market to businesses.Georgia Pacific and Mitchell Gold,a furniture manufacturer,are two companies that have implemented and maintained marketing mixes designed to meet the needs of lesbians and gays.To these companies and others,lesbians and gays are a desirable:
Sustained Competitive Advantage
The long-term ability of a company to remain more competitive than its rivals by maintaining unique value propositions.
Training And Reward
The process of providing employees with the necessary skills for their roles and incentivizing them with various forms of compensation or recognition.
Talent
The innate abilities, skills, and expertise that individuals possess, which can be leveraged to meet organizational goals.
Fringe Benefits
Additional benefits offered to employees beside their basic salary, such as health insurance, paid vacations, or retirement plans.
Q5: Because her mother only went to the
Q24: The use of the Internet to facilitate
Q74: Refer to Nestlé.One new product Nestlé intends
Q85: The public transportation system in the San
Q140: Shimano sells the fishing and golfing equipment
Q156: The process by which people select,organize,and interpret
Q160: Kathy is driving Chaz,her young son,home from
Q180: Jan's twin sister Joan is a fantastic
Q191: Business marketers usually have far fewer customers
Q203: _ is the primary promotional method for