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The Debate Over Gay Marriages Is Causing a Great Deal

question 152

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The debate over gay marriages is causing a great deal of furor,but it has done little to deplete the importance of the affluent gay market to businesses.Georgia Pacific and Mitchell Gold,a furniture manufacturer,are two companies that have implemented and maintained marketing mixes designed to meet the needs of lesbians and gays.To these companies and others,lesbians and gays are a desirable:

Assess the role of federalism in modern U.S. national security strategies.
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Definitions:

Sustained Competitive Advantage

The long-term ability of a company to remain more competitive than its rivals by maintaining unique value propositions.

Training And Reward

The process of providing employees with the necessary skills for their roles and incentivizing them with various forms of compensation or recognition.

Talent

The innate abilities, skills, and expertise that individuals possess, which can be leveraged to meet organizational goals.

Fringe Benefits

Additional benefits offered to employees beside their basic salary, such as health insurance, paid vacations, or retirement plans.

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