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When Consumers Think of Nestlé,they Probably Think of Chocolate

question 74

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When consumers think of Nestlé,they probably think of chocolate.Historically,though,Nestlé's confectionary business is its weakest area.Based in Switzerland,it is the world's Nestlé
largest food company,with a brand arsenal of Nescafe,Jenny Craig,Perrier,Purina,and PowerBar,just to name a few of its 30 product lines.Nestlé is hoping to become the "world's leading health,nutrition,and wellness firm" by spending billions of dollars on research and development of functional foods--foods that have pharmaceutical-like capabilities to enhance energy and heart,bone,gut,and other health.Nestlé wants consumers to see chocolate as a pharmaceutical product rather than just a treat.Part of this new focus includes streamlining their product mix by selling underperforming items or lines that do not fit its new direction.Critics claim this new focus could hurt the company's existing brands if the new products fail.Additionally,it may be an uphill battle convincing consumers that a company known for indulgence is now a wellness company.
-Refer to Nestlé.One new product Nestlé intends to introduce includes fiber added to chocolate.The packages will include the fact that each chocolate bar contains 5 grams of fiber and the various health benefits of including more fiber in one's diet.Which form of labeling will this perform?


Definitions:

Suprachiasmatic Nucleus

A tiny region of the brain in the hypothalamus responsible for controlling circadian rhythms, regulating the body's internal clock.

Circadian Rhythms

Physical, mental, and behavioral changes that follow a roughly 24-hour cycle, primarily responding to light and darkness in an organism's environment.

Pain Perception

The individual's experience and interpretation of pain, which can vary widely based on psychological and physiological factors.

Work Schedule

A predetermined or arranged set of working hours, shifts, or tasks designated for employees or workers.

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