Which of the Following Is a Potential Disadvantages Associated with an Undifferentiated

question 142

Multiple Choice

Which of the following is a potential disadvantages associated with an undifferentiated strategy?

• A) Large competitors may more effectively market to niche segment
• B) Unimaginative product offerings
• C) Segments too small
• D) High costs
• E) Loss of synergy

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Definitions:

Manufacturer

A company or individual engaged in the production of goods utilizing raw materials, components, or assemblies, often on a large scale.

Category Killer

A specialist that offers an extensive assortment in a particular category, so overwhelming the category that other retailers have difficulty competing.

Staples

Basic or essential goods that are widely used and regularly purchased, such as food, clothing, and hygiene products.

Very Specific Market Segments

Very Specific Market Segments target a narrowly defined, highly specialized portion of a broader market, focusing on particular consumer needs.