The Basic Goal of One-To-One Marketing Is To

question 215

Multiple Choice

The basic goal of one-to-one marketing is to:

• A) increase the market for the product category to new and current customers
• B) eliminate the use of mass media for promotion and locate a direct communications channel
• C) increase operating costs and locate new customers
• D) reduce the number of company employees and increase overall sales
• E) reduce costs through customer retention and increase revenue through customer loyalty

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Definitions:

Breach Of Warranty

Occurs when a seller fails to uphold a promise or assurance about the quality or condition of a product or service.

Contract Theory

An area of study within economics and law that analyzes how contractual agreements are formed, structured, and enforced.

Defective Condition

A state of being flawed or imperfect, often referring to a product or system that does not meet expected standards or functions improperly.

Unreasonably Dangerous

A term describing products or activities that pose a significant risk of harm to users or the public beyond what would be considered acceptable or normal.