The Ritz Carlton Hotel Chain Is Renowned for Its Service

question 77

Multiple Choice

The Ritz Carlton hotel chain is renowned for its service and individual treatment of its customers.All service staff and employees have note pads and are taught to record every little piece of information they learn about a customer.If a business traveler ordered soft pillows,only wanted martinis in his mini bar,and needed access to a fax machine,he would find all of these amenities in his room when he arrived.The Ritz Carlton is basing its one-to-one marketing on which of the following trends?

• A) The growing number of customers who do not have time to spend shopping
• B) The fact consumers do not want to be treated like the masses
• C) Data mining capabilities
• D) The use of reward systems to increase brand loyalty
• E) The growing market for luxury products

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Definitions:

Net Operating Loss

The deficit that occurs when a business's expenses exceed its revenues, excluding taxes and certain other expenses, over a fiscal period.

Future Profitability

An estimation or outlook on the capacity of a business to generate earnings in future periods, often considered for investments or strategy planning.

Deferred Tax Asset

A tax amount that is paid or carried forward, representing future tax savings due to overpayment or advance payment of taxes, or due to allowable temporary differences.

Valuation Allowance

An allowance made against deferred tax assets that are not expected to be realized in full or in part.