H&M Plans to Open a New Store in Saudi Arabia

question 78

Multiple Choice

H&M plans to open a new store in Saudi Arabia.It will be staffed completely by women.Saudi Arabia has strict laws about women interacting with men other than their husbands so only women will be permitted to shop there.Which type of demographic segmentation is H&M using?

• A) Lifestyle
• B) Usage rate
• C) Benefit
• D) Age
• E) Gender

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Definitions:

Legal Settlements

Agreements reached between parties in a dispute before or after legal proceedings, which resolve the dispute without the need for a trial.

Managing Diversity

The practice of acknowledging, understanding, accepting, and valuing differences among people including those of different races, cultures, abilities, and ages.

Moral Issue

A situation or matter that requires individuals or societies to choose between actions that are judged as right or wrong, ethical or unethical.

Human Rights Complaint

A formal grievance or accusation lodged when it is believed that an individual's rights, as protected by human rights laws or conventions, have been violated.