The Southern Company Is the Largest Provider of Utilities in the Southeastern

question 116

Multiple Choice

The Southern Company is the largest provider of utilities in the southeastern United States.It has also been accused of being the biggest source of industrial air pollution in the area.The Southern Company is trying to change consumers' perceptions of the company by sponsoring a series of television programs on how to preserve our environment.The Southern Company is hoping the programming will lead to:

• A) repositioning
• B) reengineering
• C) demarketing
• D) undifferentiated targeting
• E) one-to-one marketing

---

Definitions:

Social Issue

A problem that influences a considerable number of individuals within a society, often requiring communal effort to solve.

Technological Invention

The creation of a new or improved product, process, or method involving technical aspects or the application of technology.

Technological Advance

The progress in technological research, innovation, and development that enhances efficiency, productivity, or introduces new goods and services.

Research

The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.