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Mercedes-Benz
Daimler AG,the maker of Mercedes-Benz automobiles,is planning to launch a new line of downsized luxury vehicles in the United States by 2012.Daimler has experienced a recent drop in global sales attributed to its product mix that focuses on larger luxury automobiles.With increasing fuel prices and stricter U.S.fuel-economy standards coming down the pipeline,Daimler doesn't want to be left behind.Daimler is behind its competition,though.Its German rivals,Audi and BMW,have been relatively successful in the U.S.BMW's Mini Cooper,demanding as much as $34,000,has already driven away with some of Daimler's potential sales.While Daimler already offers the Smart car in the U.S. ,the new offerings will not be going after the same consumer
-Refer to Mercedes-Benz.Which positioning base will Daimler be using if the company emphasizes the type of people who buy Mercedes-Benz automobiles in its promotional efforts?
Differentiating Self
The process of developing a strong sense of self-independence while maintaining close relationships, often discussed in psychology and personal development.
Social Exchange Theory
A concept in sociology that suggests human relationships are formed by a subjective cost-benefit analysis and the comparison of alternatives.
Relationship Failure
The breakdown or ending of a relationship due to various reasons, such as lack of communication, trust issues, or incompatible differences.
Marriage Theory
A set of ideas or principles that explain various aspects of marital relationships, including dynamics, functioning, and outcomes.
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