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A Health Club Has a New Fitness Program for Expectant

question 205

Multiple Choice

A health club has a new fitness program for expectant mothers.After fliers were placed at the offices of area obstetricians,classes filled up within two days.Which segmentation success criterion was most influential in the success of this promotion?

Understand the structure and content necessary for effective résumé organization and presentation.
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Definitions:

Wheeler-Lea Act

An amendment to the Federal Trade Commission Act in the United States, focusing on protecting consumers against unfair or deceptive acts or practices in commerce.

Robinson-Patman Act

An American federal statute that forbids practices that hinder competition among producers, notably price discrimination.

Price Discrimination

A pricing approach in which the same provider charges different prices for products or services that are identical or very similar, depending on the market.

Reference Pricing

The practice of setting a price point for a product or service based on the cost of comparable alternatives in the market.

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