Examlex
A health club has a new fitness program for expectant mothers.After fliers were placed at the offices of area obstetricians,classes filled up within two days.Which segmentation success criterion was most influential in the success of this promotion?
Wheeler-Lea Act
An amendment to the Federal Trade Commission Act in the United States, focusing on protecting consumers against unfair or deceptive acts or practices in commerce.
Robinson-Patman Act
An American federal statute that forbids practices that hinder competition among producers, notably price discrimination.
Price Discrimination
A pricing approach in which the same provider charges different prices for products or services that are identical or very similar, depending on the market.
Reference Pricing
The practice of setting a price point for a product or service based on the cost of comparable alternatives in the market.
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