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Describe psychographic segmentation and discuss why marketers use the basis for segmenting markets.List the four psychographic variables commonly used as segmentation bases.
Split-Second
A very brief moment of time.
SteveNotes
Informal presentations or speeches given by the late Steve Jobs, co-founder of Apple Inc., typically introducing new products or technology developments.
Planned Parenthood v. Casey
A landmark 1992 United States Supreme Court case that reaffirmed the right to have an abortion while allowing states to impose certain restrictions.
Boris Yeltsin
A political leader who served as the first President of the Russian Federation from 1991 to 1999, playing a key role in the dissolution of the Soviet Union.
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