Marketers Who Hope to Sell to Baby Boomers Need to Avoid

question 5

Multiple Choice

Marketers who hope to sell to baby boomers need to avoid appeals to boomers':

• A) age
• B) interests
• C) values
• D) lifestyles
• E) desire for attention

---

Definitions:

Federal Excise Tax

A tax imposed by the federal government on the sale of certain goods and services, such as gasoline, alcohol, and tobacco.

Efficiency Loss

The loss of economic efficiency that can occur when the balance between supply and demand is not achieved or when market conditions lead to a misallocation of resources.

Marginal Benefit

The additional satisfaction or utility gained by consuming or producing one more unit of a good or service.

Marginal Cost

The increase in cost that results from producing one additional unit of a good or service.