General Mills Offers a Deal Where Its Cereal Users Can

question 100

Multiple Choice

General Mills offers a deal where its cereal users can collect box tops and submit them to General Mills to earn money for their children's schools.This program,called the Box Tops for Education Program,is a means of changing light users into heavier users.In other words,it is a form of _____ segmentation.

• A) lifestyle
• B) motive
• C) usage-rate
• D) demographic
• E) personality

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Definitions:

Levels-Of-Processing Principle

A theory in cognitive psychology suggesting that the depth (shallow to deep) of mental processing affects memory recall, with deeper levels of processing leading to longer-lasting memory retention.

Retroactive Interference

The process by which new information impairs the retrieval of previously learned information.

Proactive Interference

A memory error that occurs when older information interferes with the recall of newer information.

Levels-Of-Processing Principle

A theory suggesting the depth of mental processing affects memory recall, with deeper levels of analysis producing more durable memory traces.