Tower Fasteners Developed a Commanding Position in the Fastener Industry

question 69

Multiple Choice

Tower Fasteners developed a commanding position in the fastener industry by having in stock over 150,000 different types of fasteners.Tower's primary market is defined as companies with a need for specialized fasteners.All of the following are characteristics of the buying organization that Tower can use for segmentation EXCEPT:

• A) psychographic variables
• B) the method the company uses to make purchases
• C) geographic location
• D) personal characteristics of purchase decision makers
• E) company size

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Definitions:

Domestic Commercial Contracts

Pertains to agreements made within a country’s borders that are related to the purchase, sale, or exchange of goods and services.

Legal Issues

Disputes or controversies that are submitted to a court for resolution involving questions of law or legal principles.

European Community

An economic and political union established by six European countries in 1957, which expanded and evolved into what is now the European Union (EU), aimed at fostering economic cooperation and integration among its members.

Predecessor

An entity or person who held a position or role before the current holder.