Piper Corporation Makes Aircrafts

question 51

Multiple Choice

Piper Corporation makes aircrafts.It produces several different planes for three categories of customer: Professional,Personal,and Trainer.What type of targeting strategy is Piper using?

• A) Demand positioning
• B) Concentrated targeting
• C) Undifferentiated targeting
• D) Multisegment targeting
• E) Market differentiation

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