A Product Line Is a Group of Products That Are

question 77

Multiple Choice

A product line is a group of products that are closely related because the:

• A) products share the same product managers
• B) products all function in a similar manner and provide similar benefits
• C) same company developed the idea for each product
• D) products are all sold under the same brand name
• E) products are all priced about the same

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Definitions:

Anticipatory Socialization

The process through which individuals learn and adopt the norms and behaviors necessary for future roles and social adjustments.

Psychological Contract

The unwritten and unspoken expectations and beliefs regarding the reciprocal obligations between employees and employers.

Encounter Stage

A phase in organizational socialization when a new employee begins to understand and adjust to the values, skills, and norms required for success in the job and organization.

Anticipatory Socialization

The process through which individuals learn and adopt the values, behaviors, and social skills necessary for future social roles.