An Individualized Marketing Method That Utilizes Customer Information to Build

question 117

Multiple Choice

An individualized marketing method that utilizes customer information to build long-term,personalized,and profitable relationships with each customer is referred to as:

• A) 80/20 marketing
• B) interpersonal marketing
• C) zoned marketing
• D) one-to-one marketing
• E) individual marketing

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Definitions:

Decay

The process of gradual deterioration or the breakdown of organic matter, or, in terms of memory, the fading of information over time when it is not actively maintained or rehearsed.

Retrieval

The process of getting information out of memory storage and back into conscious awareness.

Retention

The ability to hold onto or keep information in the memory over time.

Acquisition

The act of acquiring or gaining possession, often referring to knowledge, skills, or assets.