Ad Campaigns by Aleve Pain Reliever Emphasize the Fact That

question 27

Multiple Choice

Ad campaigns by Aleve pain reliever emphasize the fact that to get the same relief offered by one Aleve,you would need to take six aspirin or Tylenol and four Advil.These promotions are using the positioning base of:

• A) product class
• B) competitor
• C) product user
• D) product merits
• E) price and quality

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Definitions:

Repair or Replace

This refers to the decision or policy regarding whether to fix a damaged or malfunctioning item or to substitute it with a new one.

Merchant Seller

A person or company engaged in the selling of goods, especially on a large scale and dealing with customers who are themselves involved in trade.

Express Warranty

A written guarantee provided by the seller to the buyer that promises the quality and condition of the product being sold.

Seller or Lessor

A party that offers goods for sale or leases property to another party in exchange for payment.