When a University Began Thinking About Offering More Online Degrees

question 166

Multiple Choice

When a university began thinking about offering more online degrees it used primary data to get potential students' attitudes and intentions.What is the most likely reason for using primary data?

• A) this information was already freely available to all interested parties
• B) the value of the research is unrelated to sample size
• C) the information can be collected quickly and at low cost
• D) the information will fit the university's needs exactly since it will be collected specifically for this study
• E) it will benchmark consumers' interest in grading equipment

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Definitions:

Mode

The value or category that appears most frequently in a data set.

Central Tendency

A statistical measure that identifies a single value as representative of an entire distribution, aiming to provide a concise description of a dataset's overall pattern.

Asset

An economic resource that can be owned or controlled to produce value and that is held to have positive economic value.