Soon After the Chenault Military Museum Expanded Its Hours and Began

question 93

Multiple Choice

Soon after the Chenault Military Museum expanded its hours and began charging a small fee to pay for the extra help needed to keep it open longer,attendance decreased.To determine why this decrease in attendance occurred,the museum staff could rely on:

• A) a production audit
• B) database marketing
• C) marketing research
• D) an internal marketing audit
• E) secondary data

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Definitions:

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture, often at the expense of other cultures or ethnicities.

Cross-Cultural Communication

The practice of recognizing and adapting to cultural differences to improve communication and understanding between people from different cultural backgrounds.

Direction Of Communication

Refers to the path communication follows within an organization, such as downward, upward, or horizontal.

Flow

A mental state of operation in which a person performing an activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity.