A Company Wanted to Collected Data on Consumers' Perceptions of Its

question 75

Multiple Choice

A company wanted to collected data on consumers' perceptions of its new brand.The marketing research director has recommended using a mail panel operated by Synovate.What can the company expect from a mail panel?

• A) A very high response rate
• B) The response rate will be low,as it is for all self-administered surveys
• C) The participants are not usually compensated for their assistance,so it will be inexpensive
• D) Data collection is more rapid than telephone interviews
• E) The panel of consumers will meet monthly to discuss products that were sent to them to try

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Definitions:

Negativism

A personality trait or behavior characterized by stubbornness, resistance to suggestions, and a pessimistic outlook, often seen in various psychiatric conditions.

Imitate Behavior

The act of copying or mimicking the actions, mannerisms, or speech of another.

Rapid Mood Swings

Sudden and often unpredictable changes in mood, which can be attributed to various psychological or physiological conditions.

Cognitive Development

The progression of thinking, problem-solving, and learning abilities throughout a person’s life, starting from infancy.