While Discussing an Upcoming Marketing Research Study of How the Home

question 201

Multiple Choice

While discussing an upcoming marketing research study of how the home decorating industry is affected by the teenage consumer,you emphasize the necessity of having a sample that is representative of the population.What type of sample must be used?

• A) A nonprobability sample
• B) A quota sample
• C) A convenience sample
• D) A probability sample
• E) A field service sample

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Definitions:

Flexible Employment

Employment arrangements that allow for variability in working hours, job duties, and/or work location to accommodate both employee needs and business demands.

Scientific Management

A management theory developed by Frederick W. Taylor aiming to improve economic efficiency and labor productivity through systematic study of workflows and tasks.

Flexible Specialization

A production approach emphasizing the adaptability and agility of firms and labor to shifting markets and production processes, often through the use of technology and skilled workforce.

Team-Oriented

A mentality and approach that emphasizes collaboration and teamwork among members to achieve common goals.