Which Type of Survey Research Method Involves Interviewing People in the Common

question 33

Multiple Choice

Which type of survey research method involves interviewing people in the common areas of shopping malls?

• A) telephone interviews
• B) panel surveys
• C) mall intercept
• D) centralized interviews
• E) interactive research

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Definitions:

Leisure Time

Free time not taken up by work, chores, or other obligatory activities, allowing for relaxation or pursuit of personal interests.

Wife's Employment

Refers to the participation of a married woman in the workforce, often discussed in relation to family dynamics and gender roles.

Social Exchange Theory

A theory in social psychology that suggests human relationships are formed by the use of a subjective cost-benefit analysis and the comparison of alternatives.

Gender Roles

Roles, behaviors, activities, and attributes deemed suitable for men and women by societal norms and constructs.