A Marketing Decision Support System (DSS)is an Interactive,flexible Computerized Information

question 57

True/False

A marketing decision support system (DSS)is an interactive,flexible computerized information system that bypasses information-processing specialists and gives managers access to useful information from their own desks.

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Definitions:

Marginal Cost Curve

A graphical representation showing the change in the total cost of producing one additional unit of a product.

Fixed Costs

Costs that do not vary with the level of output, such as rent, salaries, and equipment maintenance.

Optimal Level

The most favorable or advantageous point, level, or condition in a process or activity, often involving the maximization of efficiency or profit.

Market Demand

This refers to the total demand for a product or service by all consumers in a particular market.