A Word-Of-Mouth Communication Strategy,particularly Conducted Via the Internet,is Often Referred

question 4

Multiple Choice

A word-of-mouth communication strategy,particularly conducted via the Internet,is often referred to as:

• A) guerilla marketing
• B) buzz marketing
• C) piggybacking
• D) blogging
• E) relationship marketing

Understand different types of cognitive biases and their impact on decision making.

Explain the role of heuristics in problem-solving and judgment.

Distinguish between representativeness and availability heuristics.

Identify examples of belief perseverance and its effects on maintaining beliefs despite contradictory evidence.

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Definitions:

Orientation Tolerance

Limits set on the allowable variation in the orientation (tilt or angle) of a feature on a manufactured part relative to its specified orientation.

Orientation Tolerances

Limitations placed on the angle or alignment of a feature in a technical drawing, ensuring it fits or functions as intended.

Plane Surfaces

Flat, two-dimensional surfaces extending infinitely in all directions within their plane.

Flatness

The condition of a surface having minimal curvature or deviation from being perfectly flat.