Marketing Research Should NOT Be Undertaken When

question 64

Multiple Choice

Marketing research should NOT be undertaken when:

• A) the perceived costs are greater than the projected benefits
• B) there are no secondary data in existence to guide the project definition
• C) it will take a long time to complete
• D) the actual costs are less than the forecasted benefits
• E) the perceived costs are the same as the forecasted benefits

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Definitions:

Coping

The process of managing stressful or difficult conditions, which involves emotional, cognitive, and behavioral efforts to handle demands.

African American Girl

A female child or young person of African American descent or heritage.

Exercise

Physical activities undertaken to maintain or improve health and physical fitness.

Caucasian American

A term often used to describe individuals in the United States who are of European descent.