An Intelligence System That Helps Managers Assess Their Competition and Vendors

question 196

Multiple Choice

An intelligence system that helps managers assess their competition and vendors in order to become more efficient and effective competitors is called:

• A) competitive research
• B) competitive intelligence
• C) industrial espionage
• D) an audit
• E) differential competitive advantage

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Definitions:

Integrity

The quality of being honest and having strong moral principles.

Assertions of a Salesperson

Statements or claims made by a salesperson to persuade or inform potential customers about a product or service.

Core Belief System

The fundamental principles or values that are deeply held by an individual or group, guiding behavior and decision-making.

Physical Appearance

The outward look or aspect of a person or thing, often considered in terms of its impact on others.