Marketing Research Is Important to Management Because It Helps Managers

question 163

Essay

Marketing research is important to management because it helps managers in several ways.Discuss three major benefits of marketing research to managers.

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Definitions:

Input Prices

The costs associated with the materials, labor, and overhead that go into producing goods or services.

Producers' Decisions

The choices made by firms regarding the production, pricing, and distribution of goods and services.

Supply and Demand Curves

Graphical representations of the relationship between the prices and quantities of a good or service that suppliers are willing to offer and consumers are willing to purchase.

Equilibrium

A state in which demand and supply are balanced, often leading to a stable market condition.